A blog has just been made and it is staring right at you. What should be the next step to do once a blog has been accomplished? One imperative step is to drive traffic into your site. Driving traffic to a site could mean having enough readers, having a base clientèle, or simply put, it could be a chance to bring in the bucks.
There are many ways of driving traffic to sites. You can do this by joining social networking sites; through advertisements; RSS feeds; and affiliate marketing. sometimes, even simple methods such as pinging could make the world know that your site exists.
A ping is a way of notifying the major search engines to make them know that the blog that you have created has had a recent update. This is like calling up these search engines and letting them know that a certain update has been made. You ping by making a bookmark or placing an entry into one of the sites for blogging: examples include Technorati, del.icio.us, Furl, Flickr, and Blinklist.
Once you are already on any of the blogging sites, you just click on your own blog or tag to update your blog information. Many of these blogging systems do an automatic ping for updates on blogs. There is also another way to do this, and this is by manually pinging. The example here is Technorati: http://www.technorati.com/ping. If it is still confusing, you can opt to go to http://pingomatic.com (this site will help its users automatically ping their blogs on majority of the blogging services).
No matter how basic this action is, it is still very important to ping your blogs each time that you update them. And why is pinging necessary? Pinging lets the important people (or your market) know that an update has taken place on your site. This is a simple way of building blog traffic.
The pinging alerts that are sent to the major sites for blog tracking help numerous search engines on re-indexing the new contents that have been added at a quicker pace. This is also a good way for the search engines to analyze what would be better for the business that you are watching over. Pinging brings over a lot of potential clients to the Web site. With the traffic already targeted, there are much better chances that these potential clients become real customers.
Visitors to the sites that you have pinged will be able to see your blog's link once an update has been made. Also, since what is being discussed here are the majority of search engines, and also high-traffic directories, then it is very likely that people who visit these sites are more prone to click on the link that leads back to your blog. This makes your market more specific or targeted.
Remember not to pay for software or any services that are being offered by anyone on pinging. Pings can be done for free and you need not shell out even a penny. There may be a lot of options out there that claim that paid pings perform better-well, do not be fooled. All these work exactly the same and the concept of pinging is so simple that no software should be better able to deliver when compared with another.
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