- Start with the 336 x 280 large rectangle. For most people it gets the most clicks!

- The second best is the 300 x 250 rectangle (test each one for one week and monitor your results)

- Try a banner for a week and replace it for a half banner (234 x 60) the following week and compare results

- A half banner works better in the middle of the page and fits in more spaces.

- For the most part, a half banner is effective at the end of articles and the bottom of blog entries

- Generally, avoid the 468 x 60 banner ad block. Unless you place text around it and no borders so it blends.

- Place ads right after an article link so that the ads look like part of the site.

- If you like rectangles, place them at the beginning of articles.

- Wrapping the text around the ad works because it compels the reader to look at it if he wants to read the article.

- Try placing two rectangular ads right at the top of the page. Many times this brings more earnings.

- Buttons work really well when placed in side bars. (i.e. at the end of your menu)

- Wide skyscraper, text-only ads invariably, work better on the right hand edge of the screen. Testing has also shown that ads on the right perform best.

- Placing relevant quotes using highlighted text just below the heading and above a 336x280 ad is extremely effective. Highlighted text requires an HML code. You can find it at w3schools.com

Proper Ad Format

- Get rid of borders and pick a matching background color for the ad.

- The text size, font, color and the color of your ads must match the same text elements on your site.

- Always keep the AdSense title in blue text.

- Your URL must match the text description color.

Monitor your ads frequently and try different placements until you find the one that brings you more revenues.

Made for your Online Success

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