Traffic is the fuel that drives your online business so you would need to get this part of your online business right in order to be successful. In this article I will go over 3 important tips when driving traffic to your website.
1. Tightly Target Your Prospects- The first and best thing you can do for your traffic strategy is to tightly target your prospects online, by that I mean that you need to make sure that any offer you are extending to a particular group of people is applicable and relevant to that groups wants and needs.
This will allow them to want to take you up on your offer and will increase revenue for you in the long run. You do not want to mass market online because it is rarely effective.
2. Track and Test Every Traffic Source- Once you have found a small group of people that you will be targeting, your next step is to make sure you are keeping proper tabs on that particular type of traffic. This will allow you to know if the traffic source is performing as expected. The second thing you want to do here is to test the source, you can create two different versions of the same offer and see which one people respond better to over an extended period of time.
3. Attach A Monetary Unit Of Measurement- Make sure you attach a way of measuring your traffic in monetary terms, this will allow you to know how much you are spending to produce a specific result. It will also help you to better understand your advertising budget and help you to better control it.
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